Reimagining the iconic brand
Bringing Tesco to the modern era.
The low-down
Tesco is currently the UK's largest supermarket, offering a wide range of products; mainly, food, beverages and household products like cutlery. However, with the rise of low-cost supermarkets like Aldi and Lidl, Tesco needs to adapt if it wants to stay competitive. This new project aims to revitalize Tesco from being just another grocery store to one that offers high-quality products at prices anyone can afford.
A fresh coat of paint
The supermarket chain offers a wide range of services, from Clubcard to banks and even a mobile network. With a new visual language, it allows its services to be much closer to the Tesco Masterbrand; making it easily identifiable as a Tesco brand.
Meanwhile, the stripe from the logo becomes its hook to allow the logo to create quick, precise and engaging taglines that gets its audience hooked onto the brand. An incredibly versatile tool that allows for hundreds of thousands of catchphrases; giving it much needed life into the brand while honouring its heritage.
Updated logos
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Original logos
